The Roof Tent Makers have been named Entrepreneurs of the Year in Åre 2025!
– There are so many amazing companies and skilled entrepreneurs in our valley, so receiving this award means a lot to us. It fills us with energy and motivates us to become even better, says Taktältarna's founder Elisabeth Standár.
With the Entrepreneurs of the Year award, the organization Företagarna recognizes innovative entrepreneurs in Sweden who run businesses profitably and sustainably and contribute to societal development.
Motivation:
The Entrepreneur of the Year has been one of the pioneers in their field since the beginning. With a clear plan, they started the company in the Åre mountains focusing on outdoor life, simplicity, and nature experiences.
Elisabeth Standár and Ola Johansson with their Taktältarna Åre have grown significantly in turnover in recent years and with good material choices, new launches, and the combination of sales and rentals, they are heading down a sustainability path that is impressive.
The easy-to-mount roof tents receive top ratings from users and provide opportunities for nature, outdoor life, and adventure for more people.
